Features
Built to convert, built to scale
Everything you need to deploy, manage, and optimise AI sales agents across every channel your customers use.
Multi-source content training
Train your agent on website URLs, sitemaps, PDFs, Word documents, Excel spreadsheets, PowerPoint presentations, CSV files, images (JPG/PNG), ZIP archives, and raw text. Sync on demand — your agent always stays current.
Multi-platform deployment
One agent, seven channels. Deploy to your website, Slack, Google Chat, WhatsApp, Facebook Messenger, WordPress, or any custom API endpoint.
Automated lead capture
Collect visitor emails and phone numbers mid-conversation. Leads are stored in your dashboard and routed to your CRM — Zapier on Core, or native HubSpot, Salesforce, Zoho, and Intercom on Pro+.
Human handoff
When a conversation needs a human touch, Appalix seamlessly escalates to your support team — with full conversation context passed along.
Analytics & reporting
Track conversations, sentiment scores, response times, token usage, and cost. Daily email summaries keep you informed without logging in.
Multilingual support
Your agent automatically detects and responds in the visitor's language across 95+ languages — no extra configuration needed.
Custom branding
Match your brand colours, fonts, avatar, and name. The web widget looks like a native part of your site, not a third-party tool.
API & webhook access
Full REST API access on Pro and above. Send messages, retrieve conversations, and trigger agent runs from any external system.
Sage AI assistant
An internal AI assistant for your team — draft proposals, generate documents, search your knowledge base, and send content to colleagues. Available on Pro and above.
Chat & messaging channels
Deploy across Slack, Google Chat, WhatsApp, Facebook Messenger, WordPress, Web Widget, and Custom API — all from one bot, each channel with its own settings.
CRM lead capture
Automatically push captured leads to HubSpot, Salesforce, Zoho CRM, or Intercom the moment a visitor shares their email or phone number. Zapier on Core, native APIs on Pro+.
Knowledge source connectors
Train your bot from Google Drive, Dropbox, OneDrive, SharePoint, Notion, and GitBook — in addition to URLs, PDFs, Office files (Word/Excel/PowerPoint), CSV, images, ZIP archives, and plain text. Available on Pro and above.
Feature comparison
| Feature | Starter | Core | ProPopular | Scale |
|---|---|---|---|---|
| Number of bots | 1 | 3 | 10 | Unlimited |
| Conversations / month | 500 | 1,500 | 5,000 | 25,000 |
| Integrations | 2 | 5 | All | All |
| Lead capture | ✓ | ✓ | ✓ | ✓ |
| CRM integration | — | Zapier | All CRMs | All CRMs |
| Human handoff | — | ✓ | ✓ | ✓ |
| ✦Sage AI assistant | — | — | ✓ | ✓ |
| Analytics dashboard | Basic | Basic | Advanced | Advanced |
| Multilingual | ✓ | ✓ | ✓ | ✓ |
| Cloud source connectors | — | — | ✓ | ✓ |
| Custom branding | — | — | ✓ | ✓ |
| API access | — | — | ✓ | ✓ |
| White-label | — | — | — | ✓ |
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